The goal is to enhance both brand influence and industry visibility, presenting an upward trend, and ultimately increasing online revenue.

In the early stage of the platform's establishment, a large amount of advertising was carried out, and marketing costs accumulated and increased, but the brand benefits and revenue growth brought about showed an inverse trend. There is an urgent need to stabilize the investment in advertising projects, stabilize the output ratio, and build a reasonable and efficient advertising marketing system.

The client's official website is newly established in Western. The core English brand keywords are not directly exposed on the homepage, making it challenging to effectively establish a brand landing point. This hinders gaining trust from shareholders and investment institutions, impacting the progress of the IPO. Urgent action is needed to establish brand information.