OneConnect
Google Optimization Project
OneConnect
Google Optimization Project

Background Objectives

Financial OneConnect, a joint venture company with Ping An Group, is a Technology-as-a-Service (TaaS) platform serving financial institutions. It went public on the New York Stock Exchange (NYSE) in 2019 (stock code "OCFT.") As a national high-tech enterprise, it is in urgent need of brand marketing exposure before the IPO.

Marketing Challenges

The client's official website is newly established in Western. The core English brand keywords are not directly exposed on the homepage, making it challenging to effectively establish a brand landing point. This hinders gaining trust from shareholders and investment institutions, impacting the progress of the IPO. Urgent action is needed to establish brand information.
Solution
Collaborating with the client's brand technology, we established the brand's official website. We organized the brand information on the website, jointly identified core brand keywords, stock market information keywords, and popular product industry terms. These were categorized and deployed to relevant pages. Leveraging exclusive technical resources, we rapidly improved the brand keyword positioning. Within less than two months, we successfully transformed the brand keywords from non-existent to stable, positioning them just below the stock market information.

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