MyHomeware
Overseas Marketing Project
MyHomeware
Overseas Marketing Project

Background Objectives

MyHomeware is an Australian home improvement accessories website, with modest local offline recognition in Australia. However, its online presence is relatively limited. With the promotion of digitalization in Australia, there is a growing demand from clients to expand their online business gradually. The goal is to enhance both brand influence and industry visibility, presenting an upward trend, and ultimately increasing online revenue.

Marketing Challenges

The client's official website has been in operation for 3-5 years, but it lacks corresponding adaptations for search engine configurations and faces various related issues. Both performance metrics, such as page loading speed, and the relevance of keywords on the pages, do not align with search engine rules. Additionally, there are copyright concerns related to some products sold online and offline. How should the online official website find a marketing breakthrough – by positioning popular products or by emphasizing discount and promotional activities?
Solution
We began by refining the core business lines of the website and targeted key industry keywords to enhance initial exposure. Subsequently, we created exclusive marketing events such as overseas home festivals to build momentum for product marketing. During important marketing festivals, we highlighted featured products, leading to a significant increase in keyword coverage on the website during the service period. The website's revenue exceeded the client's initial goal by a factor of two, gaining tangible recognition from users and establishing a sustained collaboration.

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