Data Empowerment FACT
Yili Adult Milk Powder Douyin Live Streaming Project
Data Empowerment FACT
Yili Adult Milk Powder Douyin Live Streaming Project

Background Objectives

The cost-effectiveness ratio of traditional platform traffic operations remains high. With a daily active user base of 600 million on Douyin(TikTok), the platform has actively ventured into e-commerce, attracting many brands to join. Yili aims to accelerate its corporate digital transformation, capitalizing on the e-commerce wave to explore new channels for incremental growth.

Core Insights

Early livestream commerce primarily focused on top online sales host, relying excessively on their scripting skills.
With the rise of interest-based e-commerce, the influence of brand strength and creative content has significantly increased.
Douyin's public domain traffic is immense, and leveraging its efficient recommendation mechanism through content and operations is the most cost-effective strategy.
Strategic Implementation
Our solution involves integrating brand assets, marketing campaigns, and live operations. Building upon the foundation of Douyin's e-commerce platform 'FACT', we overlay our independently developed data analysis model to achieve the creative scene building, and optimization of placement, to help Yili adult milk powder live e-commerce deep into the public domain.

Performance Explanation
Since March 2021, the Yili Milk Powder flagship store has consistently empowered brand live streaming, making rapid strides during key festive occasions. The achievements include a cumulative increase of 300,000 followers through live streaming, securing the top position in the Food and Beverage category, achieving a cumulative GMV of 5.73 million during the 818 Trend Festival, and surpassing GMV of 16 million.
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