Strategic Implementation
Our solution involves integrating brand assets, marketing campaigns, and live operations. Building upon the foundation of Douyin's e-commerce platform 'FACT', we overlay our independently developed data analysis model to achieve the creative scene building, and optimization of placement, to help Yili adult milk powder live e-commerce deep into the public domain.
Performance Explanation
Since March 2021, the Yili Milk Powder flagship store has consistently empowered brand live streaming, making rapid strides during key festive occasions. The achievements include a cumulative increase of 300,000 followers through live streaming, securing the top position in the Food and Beverage category, achieving a cumulative GMV of 5.73 million during the 818 Trend Festival, and surpassing GMV of 16 million.