In terms of brand strength, utilizing SEO and SMO technologies to dominate key positions on mainstream platforms such as Baidu and Red Book, comprehensively enhancing CHANDO's overall online exposure. In building word-of-mouth strength, leveraging our independently developed insight system for content analysis, we tap into the "scene leverage" of the younger audience, precisely laying out high-quality content to resonate with users. Regarding realization strength, implementing a full-chain content layout to gradually achieve exposure, interaction, conversion, and influence shaping, forming a closed-loop system.

Based on model calculations, CHANDO's brand popularity and influence have significantly increased across major mainstream media platforms. The Toutiao index has grown from 0 to a million-level accumulation. The coverage of high-quality brand content has increased by 23.3%. The traffic-driving capabilities of the official website and Tmall store have strengthened, with a 57.5% increase in natural website traffic, an 88% improvement in the e-commerce search index, and a 40% year-on-year increase in sales during the Double 11 shopping festival. CHANDO maintains its position as the top domestic beauty brand, achieving a three-time consecutive championship.