SUPOR
Search Environment Optimization Project
SUPOR
Search Environment Optimization Project

Background Objectives

SUPOR, China's largest and the world's second-largest developer and manufacturer of cookware, stands as a leading brand in the Chinese kitchen small home appliances sector. With shifting consumer trends emphasizing comfort, health, and style as essential product elements, the home appliance industry has evolved, becoming more segmented. Rapid and accurate assessment of industry trends and implementing differentiated brand communication strategies tailored to diverse target audiences have become new challenges for SUPOR.

Against this backdrop, we crafted a customized communication strategy for SUPOR, considering industry dynamics and the performance of various product lines. We facilitated industry breakthroughs for established appliances like range hoods and cookers, enhancing competitiveness.

Core Insights

Based on the analysis of SUPOR's three major product lines, we observed the following:
Range Hoods: Industry giants dominate this sector, with some brands already possessing a strong and loyal customer base, making it challenging to disrupt.
Gas Stoves: The industry is highly competitive, with top brands holding a significant market share. However, the differences between brands are relatively small.
Water Purifiers: As a new type of home appliance, the industry is relatively immature, with low concentration among TOP brands.
Solution
In response, we have decided to address these areas strategically
Range Hoods: Establish a comprehensive reputation system to capture more user attention.
Gas Stoves: Establish superior brand recognition compared to competitors, leveraging industry buzzwords to establish authoritative awareness.
Water Purifiers: Enhance brand awareness from multiple dimensions, seizing the user's first visual impression.

By integrating SEO techniques, we have achieved significant results for SUPOR's three major product lines. Under various industry and brand keywords, the related search content and associated search terms consistently secure the top position on both ends of Baidu's homepage. This approach effectively communicates the latest and relevant information about SUPOR, solidifying the industry visibility and the brand's quality information on the Baidu platform.
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