On June 2nd, the 17th China Digital Business Communication Forum and the 14th Tiger Roar Awards ceremony concluded in Shanghai. Leveraging its technological and data analysis advantages, WINNDOO seamlessly integrated various forms of video content, including live streaming, verified account (blue V) operations, and short video promotion, mutually enhancing each other. This integration created a closed-loop ecosystem within Douyin (TikTok), contributing to the surpassing of annual sales targets for leading brands in the food and beverage industry. Recognized for its achievements, WINNDOO received additional investments and praise from the brand, securing three Tiger Roar Awards in Digital Marketing, Integrated Marketing, and Livestream Marketing once again.

The Tiger Roar Awards, the most influential comprehensive award in the field of digitalized brand marketing in China, is guided by the Digital Marketing Professional Committee of the China Advertising Association of Commerce. Adhering to the principle of being 'constructors of the industry,' the awards aim to select and document high-quality cases annually. Through case insights, they continuously provide valuable content for the industry. This year's Tiger Roar Awards received active participation from nearly 850 companies, including brand owners, agencies, creative companies, media platforms, and technology companies, showing a steady increase compared to the previous year. Across various categories, the total number of submitted case entries exceeded 4,000. After rigorous evaluation by a professional jury of 800+, only 18% of the entries were selected as finalists to compete for the awards.

In recent years, Douyin e-commerce has experienced rapid growth, attracting businesses from various industries to join. For enterprises entering the fast-moving consumer goods (FMCG) sector, how should they apply new thinking to navigate the Douyin marketing ecosystem and achieve channel growth? Winndoo believes that integration should occur across three dimensions: 'Awareness - Education - Transaction.' Through creative events, the strategy aims to create massive exposure and generate high enthusiasm to attract the target audience, thereby enhancing brand awareness. Leveraging word-of-mouth content that addresses users' interests and pain points is employed to stimulate demand. Finally, live streaming is utilized to steadily convert brand traffic into sales, completing the conversion journey.

Awareness: Winndoo excels in utilizing technological tools to glean highly interactive content insights from relevant data on mainstream media platforms. Utilizing an in-house creative team, they rework this data-driven 'rational' creativity to construct campaigns centered around 'rational' creative concepts, rapidly enhancing brand exposure. Education: Winndoo employs data algorithms to comprehensively and multidimensionally analyze insights, scientifically guiding influencer selection and content creation. Transaction: Winndoo employs data analysis to restructure product assortments, combining high conversion rate strategies with optimized traffic support to comprehensively enhance live streaming performance, fostering concurrent growth in brand and performance marketing.

Winndoo has consistently adhered to a development orientation driven by technology, continually advancing the innovation and upgrading of marketing technology. Gradually, we have grown into a leading enterprise. Due to sustained high and stable investment in research and development, Winndoo has solidified and enhanced its core competitiveness in the fields of data and technology algorithms. This capability allows Winndoo to flexibly respond to complex changes in the external environment, seizing various new marketing trends and directions. In the future, Winndoo will remain firmly guided by technology, continuously exploring and innovating to create more effective value for clients.