Strategic Implementation
Our solution involves breaking through the crowd and focusing on five target groups to create a differentiated content communication matrix. With the Z generation as the core, we utilize the brand's self-media matrix, complemented by community operations, search optimization, and Public Opinion Monitoring to help establish brand advantage recognition and achieve a breakthrough in brand visibility.
Performance Explanation
During the service period, we built and cultivated a stable fan base for Alienergy, achieving an overall exposure exceeding 400 million. The search mention rate for 'Alien + Electrolyte Water' reached an impressive 28.9%. Meanwhile a social media fan increment of over 500,000, we successfully contributed to positioning Alienergy as a leader in the industry.
