【Data Analysis】 Based on the positioning of LI-NING's flagship store on the e-commerce platform, guide the communication direction and content goals. Utilize our independently developed data insight system to analyze the current state of industry content placement and KOL status. Guide KOL selection, content curation, and tag layout.【Creative Strategy】 Plan different content themes for each platform activity node. Tailor high-frequency keywords and various forms of content, including images, text, and videos, based on each KOL's fan base and the promoted products.【Optimized Placement】 Choose suitable influencers and content channels. Continuously track the effectiveness of brand and competitor placements in real time. Adjust content and optimize the influencer matrix accordingly.